| Sport Psychology |  | | Psychology By Design |
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Anticipated Level of Confidence is the scientific measure of the inner belief a player has that a certain design or piece of equipment will bring out their talent on the course- as Bob Rotella says golf is a game of confidence
SPL have been researching this core aspect of buyer behaviour for nearly 15 years appying techniques well known in industry and the military. We have built up a huge database of ratings hat allows us to measure the psychological impact of any design.
Her we reveal the top 5 clubs in key equipment categories for 2019
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ANTICIPATED LEVEL OF CONFIDENCE 2019
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PRODUCT TYPE
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MANUFACTURER
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VERSION
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ALC
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PUTTERS
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ODYSSEY
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EXO STROKELAB
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94
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PING
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SIGMA 2
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94
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SCOTTY CAMERON
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PHANTOM X
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93
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EVNROLL
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ER
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92
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TAYLORMADE
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SPIDER X
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90
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DRIVERS
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PING
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G410 PLUS
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94
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TAYLORMADE
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M5
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93
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CALLAWAY
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EPIC FLASH
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92
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LYNX
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PROWLER VT
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91
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TAYLORMADE
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ORIGINAL ONE MINI DRIVER
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90
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FAIRWAY WOODS
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TAYLORMADE
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M6
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93
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MIZUNO
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ST190
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92
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CALLAWAY
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EPIC FLASH
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92
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COBRA
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KING F9 SPEEDBACK
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91
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SRIXON
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Z F85
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90
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HYBRIDS
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TAYLORMADE
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M6
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94
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CALLAWAY
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BIG BERTHA
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93
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PING
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G410
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93
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LYNX
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BLACK CAT
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92
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COBRA
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KING F9 SPEEDBACK
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90
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IRONS
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PING
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G410
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93
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TAYLORMADE
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M6
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93
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MIZUNO
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JPX919
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92
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CALLAWAY
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BIG BERTHA
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91
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COBRA
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KING F9 SPEEDBACK
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90
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WEDGES
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CLEVELAND
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CBX
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93
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MIZUNO
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S18
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93
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TITLEIST
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VOKEY SM7
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92
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PING
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GLIDE 2.0
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90
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COBRA
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KING
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89
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BALLS
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TITLEIST
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PROV1/X
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97
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SRIXON
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Z ZSTAR/XV
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96
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TAYLORMADE
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TP5/6
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95
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CALLAWAY
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CHROMESOFT/X/TRUVIS
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94
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TITLEIST
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NXT TOUR
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93
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